How to
Sell Your Home in Today's Market
Selling your home requires high sensitivity to market conditions and
the ability to attract solid prospects quickly. A Prudential Serls
Prime Properties sign prominently displayed on your property tells
potential buyers that you have the Prudential Serls Prime Properties
full marketing support and professional team behind you.
Your
Prudential Serls Prime Properties associate gives you the quickest
exposure to the maximum number of buyers and will provide you with
outstanding marketing services.
The following is our
company's plan for marketing your property.
- Submit your home to Multiple Listing
Service.
- Place a "For Sale" sign on your property to attract
potential purchasers.
- Install a lockbox for easy access to the
Realtor community.
- Present your property to our company sales
staff through our weekly tour.
- Develop a list of features and
benefits of your home for cooperating agents to use with their
potential buyers.
- Promote your home to fellow Realtors.
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Discuss with you the preparation of your property for
marketing.
- Continually update you as to any changes in the
market that may affect the sale of your property.
- Contact
residents in your surrounding area through a direct mail
campaign.
- Attract buyers by the use of Prudential Serls Prime
Properties' image and name recognition.
- Hold open house and
invite cooperating brokers in your area to view your home.
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Prepare a customized advertising schedule to ensure maximum exposure
for your property.
- Market your home to buyers worldwide via the
Internet: http://www.prudential.com/
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Discuss with you the various methods of financing that your buyer
may want to use.
- Provide cooperating agents current information
about your property.
- Follow up on all showings of your property
for response and comments.
- Keep you well informed of the
activity on your property.
- Represent you at the presentation of
all offers and help negotiate the best possible price and
terms.
- Interact, on your behalf, after the offer has been
accepted, with the inspectors, appraisers, lenders and buyer to
accomplish a
successful close.
Advertising
Our
advertising gets results!
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We are the leading real estate
advertiser in the local newspapers, real estate weeklies,
Homes magazines and cable television programming. |
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Our company-produced real
estate newspaper, Real Estate of the Hudson Valley, promotes
Prudential Serls Prime Properties' listings and services. With
a bi-monthly circulation of 100,000 copies, Real Estate of the
Hudson Valley is distributed throughout the region through
targeted direct mail programs, retail/office drop-off points
and the real estate community.
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Our
advertising is always working for you!
Will
Prudential Real Estate's exposure help sell your home?
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Prudential spends more than
$90 million annually on national and international
advertising, which has helped it become one of the most
familiar brands in North America. |
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The Prudential brand name is
repeatedly reinforced in the most popular advertising media
including television, radio, magazines, newspapers, outdoor
and Prudential's numerous media sponsorships. |
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Prudential's advertising is
among the most aggressive in the industry, helping to plant
the Prudential name in the minds of real estate buyers and
sellers. |
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Relocation and Referral
Services
How can Prudential Real Estate's relocation
and referral programs influence the sale of your
home?
Prudential is the first company in the industry to
combine real estate and relocation services.
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By combining these services,
Prudential Serls Prime Properties customers have access to a
significant resource of active buyers seeking
relocation. |
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Prudential Relocation is
contracted with more that 900 major corporations and
institutions across North America to provide relocation
services for thousands of employees and their families. |
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Considering nearly one-third
of residential real estate transactions involve relocation,
Prudential Serls Prime Properties gives you a definite
advantage over other companies. |
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Prudential Real Estate member
companies generate more than 100,000 referrals every year, in
addition to the local referral opportunities created by the
50,000 Prudential Real Estate sales representatives within
their markets. |
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The
Internet
How will a Prudential Serls Prime Properties
sales representative use the information superhighway to sell your
home?
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Every week, thousands of
potential home buyers and sellers visit Prudential's web site, http://www.prudential.com/. The Prudential
Serls Prime Properties web site, , is directly
linked from Prudential's site, so home buyers searching homes
in our area are sure to view the Prudential Serls Prime
Properties listings. |
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A home that is listed on the
Internet can be seen by interested buyers from around the
world - 24 hours a day, seven days a week. |
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We progressively promote the
Prudential Serls Prime Properties web site... and your home
listing... on all of our marketing materials, in all of our
advertising and through strategic links from other web sites,
including http://www.realtor.com/, http://www.prudentialtristate.com/, http://www.harmonhomes.com/, http://www.poughkeepsiejournal.com/, http://www.newyorktimes.com/ and those web
sties promoting real estate in the Hudson
Valley.
Monthly, Yahoo! Real Estate at http://www.yahoo.com/ attracts 7 million
real estate searches and over 2 million unique users who are
directed to the professionals at Prudential Real Estate for
complete real esate information and services. |
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In addition to the Multiple
Listing Service, every Prudential Real Estate sales
representative has exclusive access to the PREA Center, our
own Intranet site which features news, information, marketing
materials and other tools we often use to advertise your home
more effectively. |
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Our sales associates are
eCertified professionals, trained and skilled to use today's
technology tailored to fit your needs. |
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Signage
Does
it make any difference which sign is in your front yard?
A
properly placed sign is another tool that can produce a buyer for
your home. Your Prudential Serls Prime Properties representative
will display our highly recognized yard sign to yield the greatest
amount of exposure to passing traffic. The highest percentage of
phone inquiries from potential buyers come into our offices from
these yard "billboards."
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With 96% name recognition,
this is more than a sign - it's a powerful
advertisement. |
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Last year, more than 600,000
Prudential Real Estate yard signs went up throughout North
America. |
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Multiple Listing Service
(MLS)
How does MLS work?
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Multiple Listing Service is a
constantly evolving database of properties that are currently
on the market in any given area. |
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An MLS listing, submitted by
the seller's sales representative, generally includes all the
important information on a home such as square footage, number
of bedrooms and bathrooms, special features and the listing
price. |
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Quite often, MLS is the first
place a buyer's real estate sales representative will go to
find a home for their client, making this one of the most
visible and valuable mediums for selling a
home. |
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